Pakistan Tobacco Company

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Popular Brands of Pakistan Tobacco Company

Dunhill

A high point of the year’s activities was the Dunhill Centenary Celebration which took place with a distinctive display of style and substance. In future, the brand will continue to leverage its international expertise to bring the best tobacco experience to premium segment smokers.

Benson & Hedges (B&H)

B&H continues to be the largest brand in the premium segment and capitalized greatly on the packaging change done in 2006. The brand will continue to leverage its equity and will endeavor to consistently deliver the superior quality it promises to its consumers.
 

John Player Gold Leaf (JPGL)

JPGL is an inspirational brand for the majority of smokers in Pakistan. 2007 has been a successful year for JPGL with the sales increasing by 8% and the brand growing both in terms of value and volume share. In this brand, which is part of the Company’s brand heritage, we continue to bring innovation and improvement.

Capstan by Pall Mall

2007 brought dramatic changes to Capstan - a year in which we saw a major shift in the brand’s essence and identity. We decided to preserve the taste of Capstan International, combined it with Pall Mall’s international appeal and delivered a winning combination. True to its innovative and invigorating appeal, Capstan by Pall Mall was launched in a new modern pack which offers smokers a unique opportunity to experience the same great taste with a fresh and exciting look. Capstan by Pall Mall is the leading offer in the medium segment.
 

Gold Flake

Gold Flake further strengthened it’s position by achieving high levels of growth. It is the main volume driver in our portfolio. Brand building, targeted consumer promotion activities, and aggressive distribution drives have greatly contributed to Gold Flake’s success. Behind any significant organizational achievement and growth is usually a focused approach to improvement and investment in key strategic areas. Similarly, in the endeavor to continuously improve and re-engineer ourselves in 2007, world class initiatives were taken at PTC that improved the processes and presented us with new challenges.

 

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