Trade Marketing Officer Attachment
During my attachment with TMO I worked with Mr. Faheen and Mr. Gulsher. Role of the TMO is to develop and execute a territory Trade Marketing and Distribution Plan that meets brand, volume, merchandizing and promotional objectives for TMO focused outlets, through the most efficient and effective utilization of time and materials in order to achieve area trade marketing objectives. Other important dimensions of TMO's job are:
- Distribution Management
- Merchandizing Selection and Placement
- Administration of Record and Stock
- TMO-200 Outlets Visit
- Sale Promoter Management
- Field Sales Officer Management
- Wholesale Management
- On Job Training of Field Force
- Promotion Communication
- Development of Good Relations with Trade
- Market Intelligence
- Planning and Execution of all Activities Relating to TM&D etc.
Sales Promoter Attachment
Sales Promoters report to the section Trade Marketing Officer. The core function of SP is Communication of product and promotion both. Out of Stock tracking/topping up, display, merchandising maintenance, consumer contacts, market intelligence, demand Generation, POP, etc are other important aspects of sales promoter’s job.
I learned and performed sales promotion activities with the Sales promoters Mr. Ishaq and Mr. Imran Gallani of Multan Area. We placed the 2 posters of GOLD FLAKE on every outlet of smoke. We deliver the stock used for promotion activities and made successful consumer contact of competitor brand.
Sales Promoters report to the section Trade Marketing Officer. The core function of SP is Communication of product and promotion both. Out of Stock tracking/topping up, display, merchandising maintenance, consumer contacts, market intelligence, demand Generation, POP, etc are other important aspects of sales promoter’s job.
I learned and performed sales promotion activities with the Sales promoters Mr. Ishaq and Mr. Imran Gallani of Multan Area. We placed the 2 posters of GOLD FLAKE on every outlet of smoke. We deliver the stock used for promotion activities and made successful consumer contact of competitor brand.
