SWOT Analysis
Strengths
- Strong market position.
- Geographically diversified.
- Decentralization at each level of management.
- PTC provides opportunities for professional and career growth.
- Large brand portfolio and strong market share.
- Social responsibilities activities by implementing international market standards.
- Continuous market research by AC Nelson to develop future plans and strategies.
- Multinational company connected with BAT worldwide.
Weaknesses
- Resource allocation for rural communication is not according to number of outlets in a village which is improper utilization of resources.
- Slow in new brand development.
- Salesman commission is low.
- Offices should be maintained according to PTC standards. (Regional Office)
- Lack of advertisement due to controversial industry.
Opportunities
- As most of the population is in low social economic class, there is an opportunity for PTC to increase market share in this segment through focus strategy.
- Light cigarettes.
- Market potential in rural areas.
- Rising popularity of smokeless tobacco.
- Promoting IMS implementation can enhance the relationship with government and other regulatory authorities.
- Participation in social activities can enhance the corporate image.
- Intense competition provides opportunity for continuous improvement in the quality of brand.
Threats
- Strict laws and regulations by Government.
- Increase in Taxes.
- Increasing health concerns.
- Competitor strategies
- Contraband and counterfeit cigarettes
- Philip Morris International acquired Lakson Tobacco Company.
