Merchandising coordinator Attachment
Merchandising coordinator, reports to the Regional Manager. One MC is appointed for each region. MCs job is to execute plans to enhance merchandising presence and Below the Line (BTL) marketing activities, in line with brand merchandising policies and space management practices/guidelines.
Other responsibilities of MC include:
- Effective Utilization of Budgets (Brand wise)
- Supplier Management
- Supplier Settlement
- Distributor Claim Settlement
I worked with Mr. Farhan in this attachment and learn some basic concepts of marketing which was BTL and ATL marketing. Concept of Shopping cart, which is the detail of purchasing order and GRN Good receiving note generated when goods are received. Similarly some other basic concepts about the merchandising concerns.
Sales Promotion Coordinator Attachment
Sales Promotion Coordinator reports to the Regional Manager. The role is to develop and execute promotion plans through TMOs, TMEs, HoReCas and key accounts, in line with the promotion strategy in conjunction with the cycle planning process and to ensure maximum benefit out of BTL muscle and advancement of communication objectives as part of cycle plan implementation.
Other responsibilities:
- Regional cycle activity plan
- De-centralized promotion plan
- Resource Deployment
- Communication
- Consumer Promotion Evaluation
This post was also managed by Mr.Farhan. There I learn the concept of cycle instruction. Cycle Brief is prepared by the Brand Manager. After finalization it is cascaded across the board. On the basis of this brief, cycle instructions are made for regions and forwarded by the Cycle Planning Manger. SPC tailors Cycle Plan from cycle brief and cycle instructions for execution in the respective regions.
